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LinkedIn Marketing doesn’t have to be complicated, and in fact, can be very easy to set up and run if you follow these top 10 tips to craft the perfect LinkedIn marketing strategy. You’ll find yourself spending more time with your target audience, seeing immediate ROI, and building trust with your ideal customers so that when it comes time to ask them to buy something from you, they’ll be excited about it! These top 10 tips are easy-to-implement strategies that will make all the difference in your LinkedIn marketing results—follow them closely and watch your results soar!
1) Only add value
There are plenty of ways to promote your business on LinkedIn, but don’t waste time promoting your brand through blatant self-promotion. Instead, think about how you can add value to other people on LinkedIn. For example, let’s say you sell paper products. You could offer tips and tricks for office stationery or share articles that are relevant to your potential customers of yours or engage with existing customers by asking questions or providing interesting insights on what it’s like running a business today. Your goal should be to create a valuable experience for others—not just yourself.
2) Use your networks
The most direct way to build your LinkedIn marketing strategy is to use your existing networks. Look at who you’re connected with, and ask yourself. Who in my network might be a good fit for my target audience? The fastest way of reaching out is by simply sending an In Mail — although it may take more time for them to get back to you, depending on their inbox size. Once you’ve identified someone that fits your target audience, then reach out!
3) Research companies and job roles
LinkedIn is a valuable resource for job seekers and business professionals alike. It provides an easy way to network with colleagues, track leads, and stay up-to-date on news in your industry. LinkedIn also has incredible functionality for marketing purposes—whether you’re interested in getting noticed by recruiters or just want a solid strategy for increasing awareness of your products or services online. Regardless of whether you’re seeking a new job or pursuing a sales opportunity, these are some of our favorite tips for crafting an effective LinkedIn marketing strategy
4) Use metrics as your guide
Tracking your progress on your marketing strategy is essential. Use metrics and key performance indicators (KPIs) that have been proven to work in similar businesses and industries. For example, if you’re trying to build an email list, track your daily click-through rate or monthly engagement. If you don’t see improvement over time, adjust your strategy—but don’t be afraid of taking action! Constantly collecting data can help you determine which pieces of your strategy are working best for growing your business. While building a successful business with social media takes time, planning ahead will help you focus on growth sooner rather than later.
5) Join groups
The best way to find leads and acquire customers is through a group on LinkedIn. With 300 million users on the platform, there’s bound to be a group that would be interested in your business. Join relevant groups, make genuine connections and participate regularly. This will help you get your name out there. Establish yourself as an authority in your field and start acquiring new customers via referrals. It also helps if you take an active role in moderating discussions. when appropriate so that your brand gets a little extra exposure along with other benefits like showing up as an active participant on that person’s profile.
6) Engage with employees
There are more than 100 million LinkedIn users, and a large number of those people are either employed or looking for a job. This means that business-to-business (B2B) marketers should be heavily investing in promoting their products and services through networks such as Facebook, Twitter, Interest, Google+, Instagram, and others—but it also means there’s an audience ripe for tapping through your B2C efforts on social media. A recent survey found that 32 percent of B2B marketers plan to increase spending on LinkedIn ads in 2015—and why shouldn’t they? Engagement is at an all-time high.
7) Repurpose your content for social media
Instead of creating original content for every social media platform, try repurposing your content. Not only will you save time and energy, but you’ll also expand your reach to a whole new audience. The key is to figure out which platforms best fit each piece of content. For example, if you have a long-form post that would be good for Facebook or Twitter (shorter). then make it part of your social media strategy. Or, use YouTube videos to complement your written content instead of making it its own thing. The point is that there’s rarely one perfect way for everyone to leverage every single form of social media—you just need to find what works best with each different piece.
8) Run campaigns
In general, social media marketing should be seen as a way to connect with an audience and facilitate two-way communication. With that said. Social media can also be used as a means of driving traffic to your website or landing pages. Depending on your business needs, you might find that one of these strategies works better than another for your particular situation; in many cases, though, using both strategies together can lead to increased engagement and awareness.
9) Regularly update your profile pitcher
Make sure your profile photo is a professional photo of you. In fact, it’s a good idea to update your profile photo every month or so. This will help keep your name at top of your mind for potential contacts. And also make you look approachable in case someone wants to ask you out for coffee (or another networking purpose). Make sure that not only is your face easily visible. But also what industry you work in, so people can connect their current needs with your capabilities. People who share consistent profile photos are 43% more likely than average connections.
10) Showcase company news
Startups often struggle with how and when to share company news. You want everyone in your network to know about your new product or funding. But if you spam them all at once, they might tune you out—and block you. It’s always a good idea to get an objective set of eyes on a press release before sending it out. A PR expert will be able to help refine and optimize content. Provide guidance on platform-specific norms, and make sure that what you’re putting out there is actually newsworthy.